Aliases and redirects are used to send web traffic from one URL to another and should follow a consistent structure to help users easily navigate 绿巨人视频 websites and to promote the university brand.
Aliases
Aliases, also called vanity URLs, are used to create an alternative path to a webpage. They are frequently used to create shortened URLs for printed materials or other marketing purposes and can direct visitors to a deeper section of a website.
It is possible to have more than one alias for a page.听
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and听www.usnh.edu/it/about/guidelines-policies/index-digital-standards/page could both point to the same page.
Redirects
Redirects direct web traffic from an old URL to a new URL after website content has been moved or deleted. They can be used for single pages, sections of content or entire websites.
Examples:听
-
to
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In addition to moving users to the right content, redirects also let search engines such as Google know when a webpage or website has a new location. This helps search engines identify outdated URLs and update their search results.
Redirects should not be used to create shortened URLs for marketing purposes. Doing so can create looping or 鈥渞edirect chain鈥 issues when used heavily, and can negatively affect a site鈥檚 performance and search engine optimization, or SEO. Aliases should be used instead to create shortened URLs.
External redirects
External redirects take users from a 绿巨人视频 website to an outside site. 绿巨人视频 does not authorize external redirects unless there is a relationship with an outside vendor. External redirects require a contract with or approval from a dean. Well-established plymouth.edu, keene.edu or unh.edu websites that move to external sites may request a one-time, one-year redirect. Any address containing "keene", "plymouth" or "unh" should be owned by a 绿巨人视频 entity and approved by ET&S.
Request an alias or redirect
To request a redirect because a website or webpage has moved, or to request an alias for marketing purposes .
Additional information
Thoroughly review all web addresses in marketing materials or public announcements before they are published. This helps avoid the need for redirects.听Remember to update references to your web address in printed and digital publications. For further information on domains and URL structures visit the Web Addresses & Domain Names听and Links & Navigation standards.
Responsibility for content
Anyone who creates a URL or domain name is responsible for complying with all applicable policies and this standard. When address conflicts arise, such as nearly identical addresses for unrelated groups on campus, the Digital Communications Governance Team will .
Violations
ET&S Software Development reserves the right to remove any redirect that it considers violating this standard or any other 绿巨人视频 policies. Please report to ET&S.
If inappropriate, inaccurate or conflicting redirects are discovered, ET&S will contact the site administrator(s) to discuss the issue. If the site or content owner cannot be contacted or is no longer at 绿巨人视频, that content will be administered by ET&S and can be removed if deemed inaccurate or inappropriate. When redirects are obviously unacceptable, ET&S will immediately remove them prior to contacting the site owner. Unacceptable redirects also may cause website access to be suspended.
